Channing Tatum Has Launched His Own Brand Of American Vodka

The Magic Mike actor is another celebrity turning their attentions to the wine and spirits industry.

Channing Tatum revealed his plans to bring out his own brand of American vodka in 2016, at the Cannes Lion festival. The time has now come for the Hollywood heartthrob to launch his new business venture.

Talking to Bon Appétit, the 36-year old explained how himself and a close friend worked together with the Grand Teton Distillery, based in Driggs, Idaho, to start the process of bringing his homemade USA-style vodka to life.

It was me and my buddy Jack, we were just sitting around drinking one day and he was like, why are all vodkas foreign and from somewhere cold? I would like an American vodka!

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The duo set about taste testing dozens of vodkas from different distilleries before deciding they wanted to team up with Grand Teton.

The famous actor describes their vodka as ‘smooth’ and leaving ‘a cool feeling in your mouth’ .

Tatum’s vodka, named ‘Born and Bred’, is said to have unique ingredients to give it a standout taste. The official website for the all-American vodka states it’s made with ‘the best Idaho potatoes’ and ‘unspoiled glacier water that flows from the Grand Teton mountains’.

Channing has followed in the footsteps of huge celebrity names who have also released their own liquor brand; George Clooney, who part owns Casamigos tequila, Dan Aykroyd, who brought out Crystal Head Vodka, and Kenny Chesney who owns the Blue Chair Ray Rum brand.

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This may be the Step Up star’s first liquor brand, but it’s not the first time he’s done business in the alcohol industry.

In 2012, he opened up Saints & Sinners, a restaurant and bar in the iconic New Orleans French Quarter along with his then business partner Keith Kurtz.

It seems the actor, who is set to star in this year’s The Lego Batman Movie as the voice of Superman, is happy with his new line of work, saying,

‘It’s just cool for me to do something new every day. I’m really lucky.’