Taylor Swift Rumoured To Be Creating Her Own Streaming Service

Popular streaming sites, such as Spotify and Tidal, may have every reason to feel nervous, as none other than Taylor Swift herself could soon become their next competitor.

The ‘Shake It Off’ singer is rumoured to be launching her very own online streaming service in a bid to change the way musicians are credited for their work.

The 27-year old has made her opinion known in recent years about how digital music platforms currently operate.

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She’s very passionate about the royalties for artists’ work going to them, with her even making the shocking decision to remove all her music from Spotify in 2014 as she didn’t agree with fans listening to her songs for free.

TMZ have now revealed that Swift is already in the process of establishing her own music site that features ‘non-downloadable multi-media content in the nature of audio recordings.’

She supposedly removed her work from Spotify a few years ago as she felt it put an ‘inherent value’ on her art.


She also said,

The value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace.

Swift also held back from letting her most recent album 1989 become available on Apple Music, as she didn’t like the idea of the three-month free trial period allowing people to not pay towards the work she had created.

She became an ambassador for the brand only after they agreed to change their rules and pay artists for their music being streamed.

NY Times

The world renowned singer admitted,

I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.

Her new plans for a site don’t necessarily mean it will solely be a streaming service though.

TMZ also reported that her current ideas mean the project could feature a line of guitars available for people to purchase, along with guitar picks, straps, and drumsticks, as well as music retreats and self-taught online courses being offered through her service.

Apple Music

It’s also been rumoured that the country star turned pop diva is looking at calling her site ‘Swifties’ after her dedicated fan base.

Talking to Time magazine previously, Taylor opened up about her feelings on the matter, saying,

Everybody’s complaining about how music sales are shrinking, but nobody’s changing the way they’re doing things. They keep running towards streaming, which is, for the most part, what has been shrinking the numbers of paid album sales.