Chloe Moretz Says She’s ‘Appalled & Angry’ At Snow White Parody Movie Poster

Chloe Moretz says she’s “appalled and angry” after seeing the advertising poster for her upcoming animated movie Red Shoes and the Seven Dwarfs.

The controversial campaign sparked outrage on Twitter, with the South Korean movie being accused of ‘fat shaming’.

Plus-size model Tess Holliday, who’s also a mom of two, took to social media to publicly shame the movie.


Holliday wrote, “How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?”.

With a controversial tagline of ‘What if Snow White was no longer beautiful and the 7 dwarfs not so short?’, along with two comparison shots of the animated princess looking visibly thinner and taller in one more than the other, it’s no surprise people aren’t happy.

Moretz, who is voicing the lead character of Snow White in the parody, has received a lot of backlash for the film’s seemingly negative message.

But she’s finally speaking out about the adverts.

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The 20-year old has released a series of statements regarding the film’s controversial marketing.

Taking to Twitter, the Kick Ass star explained,

I have now fully reviewed the [marketing] for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team.

She continues,

[Please] know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety.

Moretz finished off her statement with an apology, saying,

The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.

The film is a spin-off of the classic fairytale Snow White and the Seven Dwarfs.

It follows seven handsome princes who fall under a curse which turns them into dwarfs.

They set out on a mission to find the enchanted pair of red shoes that will undo the spell.

Snow White is the owner of the magical shoes which transform her from a small, curvaceous woman to a tall and thin ‘princess’.

While the film’s producers promise there is an empowering message in the plot, it’s clear their marketing has backfired.

The campaign has now been pulled as a result of the widespread criticism it received on social media.


A spokeswoman for the media company behind the movie said,

Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated.

She went on to say the “family comedy carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty.”

The film is rumoured to hit our cinema screens next year, despite originally being scheduled for a summer 2017 release.