Kiss Frontman Gene Simmons Wants To Copyright The ‘Devil-Horn’ Hand Sign But Twitter Isn’t Convinced

Gene Simmons is staying true to his rock ‘n roll nature by claiming copyright over the signature ‘devil-horn’ hand gesture.

The Kiss frontman is claiming to have invented the universal symbol of rock, but fans aren’t too convinced by his claims.

The 67-year old is waiting for approval from the U.S. Patent and Trademark Office for his application to trademark the iconic sign.


He believes the signal first came about in 1974, consequently around the time of Kiss’s ‘Hotter Than Hell’ tour.

The lead singer is claiming it on the grounds of “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.”

But looking at photos from his career, eagle-eyed fans have noticed that Simmons isn’t actually doing the ‘devil-horn’ sign at all, but is in fact replicating the American Sign Language sign for ‘love’.

The long haired star extends his thumb for his rock ‘n roll pose, which many believe isn’t the true rock star way.

Danny Nichols

One fan took to Twitter to point out the differences.

[Gene Simmons] you’re making the American Sign Language sign for “I love you”. Devil horns have the thumb in.

While other tweeters seem to agree.

Thats ‘I love you’ in ASL [because] the thumb’s out. Even [with] thumbs in, there’s another meaning. And ASL’s been here for hundreds of years.

Others seem to think that rock vocalist Ronnie James Dio is the man behind the ‘rock on’ gesture.

Many took to Twitter to say the former Black Sabbath and Dio frontman is the one who should be trademarking the popular move.

One fan wrote,

Dio is highly documented as creating the devil horns. Maybe Gene Simmons just wants attention. No way he’ll win.

Another tweeter also agreed, saying,

Sorry [Gene Simmons]. Devil horns belong to [Dio].

While others just want Simmons to realise he’s doing the ‘love’ sign language symbol, not the rockstar devil horns.

An unimpressed rock fan stated,

Gene Simmons needs to get his Alzheimer’s checked. He does the ILY in sign, not the Horn Up. Tool.


Regardless of where it came from, rock fans are keen to see whether Simmons can truly claim it as his own.

He’s certainly not the only one who resonates with the classic symbol.

John Lennon also famously used the sign on the cover of the Beatles 1996 single for Yellow Submarine/Eleanor Rigby.



It’s not yet clear when Gene will hear back from his application, but the trademark office certainly has a lot to consider.

Can the Kiss star really take ownership of the symbol that defines rock all over the world?